Data Policy

Automated-Now respects your privacy and is committed to protecting your personal data. This data policy informs you how we look after your personal data including when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you. We will from time to time update this policy as we undertake new personal data practices or adopt new data policies.


This data policy gives you information about how Automated-Now collects and processes your personal data including through your use of our website, and including any data you may provide to us when accessing or subscribing for reference material, purchasing products or services, or interacting with tools or applications provided by us. This data policy explains how we collect, store use and disclose any personal data we collect about you when you use our website, tools or applications as well as how we protect the privacy and confidentiality of your personal information. Your privacy matters to us so whether you are new to our service or a long-time user, please take the time to get to know our practices. And contact us if you have any questions.

The personal data we collect

Personal data means any information capable of identifying an individual. It does not include anonymized data.
We may process the following categories of personal data about you:

- Basic Personal Data: Name, title, organization, job responsibilities, phone number, postal address, and email address.
- Registration data: Newsletter subscriptions, event/seminar/webinar registrations, dietary preferences (excluding special categories of data), downloads, and username/passwords.
- Marketing data: Data about individual participation in event/seminar/webinars, credentials, associations, and product interests.
- Technical data: Computer Internet Protocol (IP) address, unique device identifier (UDID), cookies and other data linked to a device, and data about usage of our Websites.

We do not collect any special categories of personal data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences. It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

How we collect your personal data

We use different methods to collect data from and about you including through:

- Direct interactions. You may give us your personal data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data collected when you: Apply for our products or services, Enter into discussions to provide us with your products or services, Use or interact with the services on our website, Subscribe to our service or publications
- Automated technologies or interactions. As you interact with our website, we may automatically collect technical data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. Please see our cookie use for further details.
- Technical data including standard internet log information and details of visitor behaviour patterns from the following parties: analytics providers such as Google.
- Contact, financial and transaction data from providers of technical, payment, credit reference and delivery services.
- From publicly available sources and third parties.

What we do with your personal data

We have set out below, a description on how we may use the personal data that you provide to us to:

- To register you or your organisation as a new customer or supplier.
- Where the processing enables us to enhance, modify, personalise or otherwise improve our services/communications for the benefit of our customers or suppliers.
- To use data analytics to improve our website, products/services, marketing, customer or supplier relationships and experiences.
- To identify and prevent fraud.
- To improve customer service.
- To deliver goods or services to you or your organisation.
- To process invoices for goods or services delivered by you or your organisation to us or our customers.
-To personalise user experience.
- To enhance the security of our network and information systems.
- To better understand how people interact with our websites.
- To communicate with you, including: By telephone with communications we think may be of interest to you, Periodic emails containing information that will be of interest to you, Responding to a request or to provide you with support, To manage our relationship with you which may include asking you to leave a review or take a survey.

We may store your personal data on our systems or shared Automated-Now systems to facilitate these purposes. We use the personal data for these purposes because we have a legitimate business interest in providing services to our customers and other interested individuals that is not overridden by your interests, rights and freedoms to protect personal data about you.

We may also use the information to protect against and prevent fraud, claims, and other liabilities and to comply with or enforce applicable legal requirements, industry standards, and our policies and terms. We use personal data for these purposes when it is necessary to protect, exercise or defend our legal rights, or when we are required to do so by law that applies to us.

We will only use your personal data for a purpose it was collected for or a reasonably compatible purpose if necessary. For more information on this please email us at In case we need to use your details for an unrelated new purpose we will let you know and explain the legal grounds for processing.

Marketing / opting out
If you no longer want to receive marketing communications from us, you can tell us by following the opt-out links on any marketing message sent to you or by contacting us at any time. Where you opt out of receiving these marketing messages, please note that if you ask us not to contact you by email at a certain email address, we will retain a copy of that email address in order to comply with your no-contact request.

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our website may become inaccessible or not function properly. For more information about the cookies we use, please see our cookie use.

Change of purpose
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for an additional purpose which is compatible with the original purpose.

If we were to consider using your personal information for a new purpose, we will inform you or, as required, ask for your permission or collect your consent.

Disclosures of your personal data

We do not share your personal data with third parties, unless it is necessary to carry out your request, for our professional or legitimate business needs, or as required or permitted by law. We may have to share your personal data with, for example:

- Service providers who provide IT, system administration and other centralized services.
- Professional advisers including lawyers, bankers, auditors and insurers
-Government bodies that require us to report processing activities.

We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions. You can ask our partners to stop sending you communications at any time by emailing us at at any time.

International transfers

We are subject to the provisions of the General Data Protection Regulation that protects your personal data. Where we transfer your data to third parties outside of the EEA, we will ensure that certain safeguards are in place to ensure a similar degree of security for your personal data. As such:

- We may transfer your personal data to countries that the European Commission have approved as providing an adequate level of protection for personal data by.
- We may transfer your personal data to affiliates or service providers who are established outside of the EEA, using Standard Contractual Clauses or certification mechanisms approved by the European Commission which give personal data the same protection it has in Europe.

If none of the above safeguards is available, we may request your explicit consent to the specific transfer. You will have the right to withdraw this consent at any time.

Data security

We have put in place security measures to prevent your personal data from being accidentally lost, used, altered, disclosed, or accessed without authorization. We also allow access to your personal data only to those who have a business need to know such data. They will only process your personal data on our instructions and they must keep it confidential.

We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach if we are legally required to.

Data retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

When deciding what the correct time is to keep the data for we look at its amount, nature and sensitivity, potential risk of harm from unauthorized use or disclosure, the processing purposes, if these can be achieved by other means and legal requirements.

Your legal rights

You have a legal right to:

-Request access, rectification or erasure of your personal data
- Restrict our processing of your personal data
- Object to our processing of your personal data
- The right to data portability
-As well as to withdraw any consent you have given.

If you wish to exercise any of the rights set out above, please email us at

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

Changes and updates to this data policy

As our practices and policies change, so will this data policy. We reserve the right to change and update this data policy at any time, for any reason, without notice to you, other than updating the data policy on our website. We recommend that you regularly check this page to keep yourself updated on our practices.

Last updated: January 2021